okay first of this talk was titled with you know being so well positioned and then i was gonna lead into the things that can on has done over the years to get themselves into the ideal position right now but then after meeting with people on the first day the conference i realised that it would be more aptly titled do good known know that there's a well position and did you plan it this way and there is so much i so much background to this that i'm going to try to speak slowly so you understand but quickly with the content this could feel they could go and so the things i'd like to cover is who's behind gonna linux hardware why this hardware matter it looks like the screen sizes of and most important how to make got can globally well now before i start i need to give you a disclaimer globally loved first so you see this guy putting a little no but in his pocket this was the first know book that we got to build at all we have level ourselves in china and it was so find you wonder you know do people like the laptops or building or they appealing because we want to have that that feeling where you love your laptops laptop becomes very much for your life and this is the first conference we brought that at the this was the tail pro et one and a guy tried to take it if not gonna there's pockets like a some like that was that was that's the sign of being well loved if somebody actively tries to grab it were aiming for sleek beautiful high and and that's what we hope you know is aiming for also actually your you have so i need to give you disclaimer as a hardware manufacturer generally we don't read the news we're not aware of the drama the things that go on the things that are said feeling sort of are all that the reason why is back in two thousand six two thousand seven we started i realised that i had two choices i can follow the news deal with the issues or i can build hardware and i decided to build hardware "'cause" it's pretty and it's fun so sometimes people have a hard time understanding wait a minute this blond chick from california couldn't possibly build computers or be behind the company that builds computers yes this is what we build these things hardware although we were close hardware and software this is our company we built a little shop in berkeley california we decided to settle in berkeley because is the only city specifically identified with the distraught we have in to build to be small light and we the goal is not to build a large campus i grew up near microsoft ice other campus to go over the landscape we live near tell again to cover landscape we wanna small light we and local because that's how for you know in this bill it's but one person time we will have messing with the hardware we do work on all levels well i say we're a harbour builder we also do have to mess with the software but although we do not make any changes we make we send upstream we do not keep any proprietary code and house we have a lot of fun building what we build and rebuild it specifically for work just like you do to scratch an itch although when i got to me with karen and one of my first questions was well want my second question was why do you do what you do there's got to be a personal reason there's probably a very personal reason behind what all of us do and my personal reason is that it's good for us and it's good for our family my husband and i found that the company we found that this community by in general was a very happy friendly place for us for example well links foundation invited me to an invite only event again right near wall street on in manhattan it was very high and event most of the people there running multimillion multibillion dollar companies it was and just to test their strength i asked him can i bring my son just to see how open and welcoming they work and sure enough not only they welcomed but the people attending also welcome them we've been welcomed at conferences we've been welcomed in this is our oldest son he's the reason why we started a whole second all the sun is the reason why start is reason in the first place and just as a quick intro "'cause" i don't recognise most of you so super quick interesting you know who we are back in two thousand six our son cory wiped one of our machines and put it into on it because you sick of it crashing and i long story short i happened to notice that you had some really cool graphics on screen a he'd installed barrel turn all the effects now companies fusion and it looks really cool and that's how i heard about free open source software and i said hey can you do that's all or computers "'cause" of course we had quite a few that so the companies run by me and my husband that we do not deal with that every day work in berkeley or and we also have a shop it is healing covering us relation we get to travel to things like this and do work on a more philosophical able okay but more important than we are who are the people who are using the code that you've written because we're kind of just to pass through between you guys and the people who are loading for you know but all sorts of different gestures on their laptops when we first opened and february two thousand seven we founder that most of the people ordering from us were developers it was but we didn't advertise "'cause" we not that could business but we found that it was mostly developers long time free open source software gonna linux users they were people who knew what they were doing they were people you had built computers of their own now i brought a bunch of screwdrivers when we first opened we have the policy of are our warranty it was we reserve you're right on your hardware and so we shipped every computer with a screwdriver so please i really messing with because of his machine way to go somebody's appeared anyway we found that this was the ideal type of persons work with we loved working with developers and it was just fine we worked with a lot of people it bend and the field for a long time there's a lot of history we didn't understand but we've comments most of it we see we found that a lot of system administrators of course we're using the various distress and wanting computers that didn't have to deal with the preinstalled linux we also found that there were preinstalled windows excuse me we found that there were people of every age and every variety at one point well at one point we had kid our shop in berkeley isn't open to the public generally other people stop by and one day we had a kids stop by use actually a little older than this guy the source and is about fourteen twelve fourteen is middle school kids a lot even in high school yet and he stopped by any said i heard use of computers and we're thinking great this guy's probably gonna break into the store later this light but he said i'd like to buy a computer and i'd like to buy with big coins is also the quite bizarre so we're like it's just a kid but those are the types of people that are attracted to the kind of software that you code and we found that now here's the part that will hopefully what may surprise you we found a segment of the population that we never anticipated we had one lady call in the early days who is in her seventies and her what she did in her retired years is that she helped her older case in here me such as an or seventies who helped are older friends what wiped windows and install gnu linux just rose on their machines and she told me what one friend said that really struck but they did have the whole essence of why we do what we do she said she installed free open source software so that she is because her friend didn't have time to mess with blue screens when you think about that that's a very humanitarian powerful thing there at the end of their life is people are you know well and they don't have time to mess with bugs now that's i know it's a very bad things that anyway so but they don't have time and that's the concept that i hope we can take with this is that any incremental changes we make then increase the difficulty of the user interface or other aspects of the software make it very difficult for people like this we also had one guy in the early days at least to answer the phone and every now and then i still go back and answer we had one guy call in any said i have a friend who helps me whatever i get bugs on my machine so we helps me a lot and he said he will help me anymore unless i get a machine that's running i dunno debian i forgot what it was and i thought that was pretty funny just that was he had to do that we also besides regular people we also supply places like lawrence berkeley labs that's in berkeley california that's where many of the elements on the periodic table were discovered it's the main research lab funded by the department of energy by the us government we also an or something new zealand we settled here catalyst which is a large global software company aimed at only for an open source and they're amazing big do amazing work at promoting it we've also helped various parts of fedex who need data crunching machines also jet propulsion labs funds nasa we've also helps and the school labs now we are so grateful that we are not only by anybody we have said no to investors and so it's just my husband and i and this point we haven't found any investors to understand the history as they don't understand is goods we do then no but for example we had a school come to us and say we need thirty computers in here the specs and we said that's wonderful but did you know you can get them for free at the computer recycling centre now normally a business can't do that they have to take the order and go through it but since we are privately owned we can do that but we do give but we do fund other schools with parent machines and were able to support there are some of course a surprising number of children use machines that you can't really see but the computer in the bottom right and whatever in than areas that has the lights inside and people buy them as night lights for their children "'cause" they're pretty red lights we like but we found that all yes second no actually no we're now we don't i that's our daughter it just can't keep that's great as you just once it's inside so why haven't you heard of us and because we fly under the radar we're building a very solid base most silicon valley companies prefer to boom and bust they get their big you know i figure investors and but what we'd rather grow for the long term so far working on north america that's done that covered astral asia we have a covered next are setting up shop in london well like i said we're little where it eve at compared to the other builders out there only to other builders that are building that are that are in the global coverage for getting linux machines at least that i know of that as an system seventy six system seventy six is focused only on are going to so we don't consider them a competitor we work with any viable distraught keeping in mind that some of those people i showed you earlier are the people who are getting the machines the machines can't have bugs they can have major obstacles that you need to overcome when they open the machine they needed to just work that's they needed to sorry using somebody else's tech raise their so back and we're now we're now and number two why this hardware matter okay when i came here in the first day i looked around to see what computers people are using "'cause" that's what a geek you heard reject us send i look like twenty five percent they'll twenty five percent know about twenty five percent apple twenty five percent other but can you raise your hand for i'm sure many of you on more than one laptop but i raise your hand for every type of laptop you own wanted out okay okay who wants one double wow good quality hardware apple okay other cool okay that's relatively balance a little bit more a little bit off from what i thought thank you systematic your C K Y this hardware matter now it's my guess that most of you don't really care what hardware you buy you just wanted to work you want to be solid and you do you don't wanna have issues with it you don't believe hardware matters that's okay most people don't believe it matters that's just a from my point of view i misunderstood a massive painfully large misunderstanding earlier this year last year earlier last year i had a long conversation with cory doctor of it was i think sixty three emails back and forth and back and forth my only goal in the email was to convince and the hardware matters he ended up writing essentially a love letter about our company online which would have been nice if we shipped computers to the people in who most prefix column we got a lot of people in europe saying i still so but my main the thing i got from that conversation is that it's there's the only way i was able to convince and the hardware matters with by talking about U E F I secure but now i'm sure you've heard about it and if you understand i'm sick you have a secure grip on a deep level then you could you know for about a minute half if not i'm gonna give a quick summary of a talk i gave it fast down earlier this year about you have five you have fight is hardwired into the motherboard it is you have five replaces the bios it's in between operating system which you guys deal with and hard one from where the hardware which we deal with and the from or which the companies deal with the heart of the bios the original code what it does what you have what the bias what you if i does is it helps all video cards look like video cards it helps all memory sticks or like every six all it helps and a manufacturing level and also helps on a developer level the bias was written back and these are the hottest coolest machines you can build the fact that it is last in this is mind boggling but the truth is that the original by also so poorly specified i look they needed updates "'cause" it was causing you headaches and it was causing the owens the goal of U E F I was admirable but the implementation leaves a lot to be desired is the nicest thing that's a quote from my husband earl as the nicest thing you can possibly say essentially secure do is just a little blob of code within you if i and it's encryption key that checks to see if drivers are certified with the matching key and the only execute certified code now that sounds like it would increase security on your system right and it does the security can be good and security can be bad because who's the gatekeeper well here's what's happened so far actually even before two thousand eleven two thousand twelve systems are shipping with you have i no one really noticed we saw it but that's only "'cause" working williams in august two thousand twelve was when my alarms all of our alarms at building level one off because you have can be computers are shipping programs are shipping with you if i enabled most of desktop motherboards have you have i many of the laptop motherboards had you have five servers the same but there already lockdown environment doesn't really affect them as much tablets have a different architecture are doesn't have a by also no you have five or at phones what harm and some laptops which is the crown book use corporate so hopeless super quick snaps now there are a few solutions that work with secure be now so that you can avoid to get avoid am some a lot can issues you can use a tool to generate your private key a lot of work only people like the people in this room would enjoy doing that you "'cause" i don't know a stream of the private key where you can put a public key and the bias you have five but you have to have traction for that one here's a potential who knows if this is how it will progress but it potential this is what i'm still you read this one this is what companies when they sit down in the border and they say okay what's our long term plan what's our end goal what are we aiming for and that's the goal for you if i adoption now i owe em level so what we do is we go to the factories right now we don't build their own motherboards of course but we go to the factories and we have depending on the size in the order the bigger the order them or say we have and how it's built we have five built and you have to do a pretty large order to convince censorship it with secure be turned off or the thing so if but it's change the world's change from when you could go and just buy a laptop wipe it and install your favourite is true every windows a machine now ships was secure bit enable so yes used to be the power of the individual we use to be able to do that so now if you want to build a really cool machine like used to be able to do you get a bunch this is jan about ten thousand people model and the shot of course but if you wanna get about that many people who want the exact same specs you do and order some computers who go for it or we need to belittle supply chain in order to support harder the works so how do you disable secure boot you get into the bios for you if i set up there sometimes are changeable it's different for every system for right now sometimes it have ten sometimes is escape sometimes it's delete it will become more complicated with time that's just how corporations work you find a secure be option you select disable if the system has fast but i'm enabled you're screwed because it disables the keyboard now i am getting to a point that sounds terribly boring but i'm getting to a point go and take a minute read that you got it if it has no fast but it automatically puts you in the scarab it automatically will see and so that's how you disable it that's a turn off so but do you think there are regular users are gonna do that they're gonna be able to do that little long press the keys fast enough to be able to get in they're gonna walk away now why does it matter whether we have these people using our systems are not most companies don't the well wide why does it matter whether people are using i'm i am so grateful to be don't foundation is being led by a brilliant leader in the very so whatever you talk to somebody in an organisation if they can summarise in a sensor to what they'd organisations goal fantastic they have a clear vision they can help guide people in the right direction the first question to ask karen was what's important to you it wasn't there was no hesitation it wasn't even apples and it was one word and that that's very clear when i gave you have i talk a fast am even logo on pointed out you know when working on our own projects it's really it feels really good to be able to just do it on your own or you know work with a small group unfortunately we do need users now here's why secure boot is so subtly dangerous because they call that secure but and disabling something that secure makes you a bad person feeds disable security on a primal level people create security this is a constant so people who are just now coming into the field even if they can figure out how to disable secure based there is something on a very primal level causing them to pause wait a minute i'm disabling the security on the system that on so many levels that's not a good thing that's even chip on nichols is the one of our favourite media guys that's pretty obvious it's not really about security but we call secure because that's a good marketing strategy any gives you two choices who right now you have two choices okay i wrote a post i wrote a quick little article about secure but awhile ago now how many you have but you're on machines have any bill your desktop a laptop well no that's not you take the screws up you gotta know hardware you've mastered that you seen what it is engine even if you just wipe the machine and loaded a free and open just row on it gives you the ability to essentially flips the bird to proprietary just rose what secure does now if you are queasy or don't like it's explicit graphics look away for the second actually knows coming up in the middle so no this is my building your own systems changed it's changed the world for the makers were slowly adjusting females of if makers were just in time but since the beginning till now we've all had the luxury of tinkering but what secure because and this is intentional at the corporate level as the det to removes your ability to flip the bird to the proprietary corporation okay we but i believe there is a flip side there is a good side and a bad side everything i'm a diehard optimist you know that little spiel that sound like a the good side of you neophyte secure there is that for the first time ever it gives us the chance to make free of source of core look like a worldwide cool thing throughout the last few decades all of our after all the effort of all the makers and geeks has been diluted by getting one particular just rollover than one particular type of machine we've dealt with thousands tens of thousands hundreds of thousands of different types of machines going on do with different just rosewood different configurations we've hammer so many problems and while that's been extremely valuable in helping make getting linux a very solid chunk of code it's has made it so that our effort has been very diluted so now that's now that we now that's now that machines have to come was secure blue either enable disable this ultimate different ching factor now when you when people ask about you have a secure blue and white hardware matters the best answer you can give is that it's complicated the just shows actually are going to this one when just shows were given the choice and most just shows have sorry ago when just rules were given the choice of you either sign with microsoft or you suffer death by obscurity and the obscurity as because it's it will become and it is becoming harder and harder to load windows on windows machine the clock basically started in august two thousand twelve any machine that ships with windows comes to secure bit enabled that just means all the hardware that's out there right now is ageing owl and slowly one by one will realise the problem so they were given and then and then possible choice just by obscurity or that's by signing with a company that they just didn't necessarily agree with so all the different just rose and all the different house's that they've built when's your bit of a devastating experience know how many of you have seen the corporation i would be okay so only handful so give the hopefully thirty second summary american corporations mikes also american corporation a lot of the people who manufacture hardware american corporations by law corporations have to do whatever we'll bring in the most profit there are good people working at microsoft we but there are good people working there who have good intent but by law a corporation do something that will lose shareholders value people can get in big trouble for that so by law whether they want to or not they have to do whatever brings in the most profit there is no upper capture to earnings they have to earn as much as they possibly can now in the united states of corporation is treated as if it was a human being i get it has no ethics no values no nothing it has one goal make money and that's a very dangerous thing and you'll see in a minute i have a good example that so we see i hopefully i painted a bit of the picture now why hardware and software need to work together i'm sure you've seen now as a developer who doesn't have access to the audience you bang your head against lots of problems that you cannot fix i see something like that you cannot fix because you can i get the harder manufactures to do what you want them to do we're right at that intersection between and we do see possibilities it told us when we saw all the different distrust signing with microsoft essentially what they did is they it smacks of sense encryption key is that it so summary you have five is good and much needed secured was poorly implemented complicated is the point of being dangerous there are solutions the solutions are difficult but doable if we could what break communicate and the part we get to we get to the happy part now how this is the last part how to make a good i'm globally loved long term now i don't have the answers and a lot of the problems but i do have i don't have the answers but i will give you one example of something that we've been through that's helped shape how we do what we do now most year software people right obviously and how many of you have worked on a project where you had a deadline and you weren't able to do what needed to be done in time at that and by the time at that deadline it and you are had to make compromises that seriously her quality that's an unfortunate situation that happens whenever you have deadlines the one is kind of because problems throughout the organisation only that affirmative so we realised that if we said not to investors we didn't have to have deadlines the only negative consequences and not having deadlines as it sometimes people get mad they wanna know what date when the next have what's gonna be released or whatever and so sometimes people get mad at that but it's a heck of a lot better than doublings the compromise quality so that's just one example of something we've learned actually no i didn't get the full story that and i here are the three guiding principles that are the situations that have helped us come up with three guiding principles for potential solution our tech support if you can see a good enough that the guy doing is on tech support he's cleaning out a system he must are heard that you need to clean the fan from time to time is that the water at suppose is using this as blitz as you're doing it wrong okay so we take support quite often not always but quite often you call tech support and you're talking to somebody who may have never even touched the machine you're trying to get support on and sometimes six i'm i doubt there are many people in your call tech support ever you probably just deal with it yourselves and or maybe you have or maybe you are on the other end of the phone line and stuff so one thing we decided to do is one day i said wait a minute what i could call in the tech support and i could talk to the person who not only use my particular machine but we built my particular machine or at least work the next to the guy or one who don't my particular machine that's why not we're building the shops like clean and small why not and so something happy happened when i found out that it's easy the system in a we also supply stanford's a i'll at the artificial intelligence lab which is really cool and one of the google founders has robotics lab that we've worked with but it's easy a system administrator at stanford called and says hey i'm having a really hard time with my stride a she wants to talk to the guy who built it also i found out that the person who built it they're gonna be a lot more careful in their bill they're gonna tie up records inside the desktop a lot more neatly they're gonna go for perfection if they know they might get a call from the person every see that machine so we decided to build tech support with the shortest distance possible between accountability and consequence between the person who built and the person who uses between the person who has responsibility for building a machine properly and the person who imposes the consequence for the quality of that machine shorter slime possible between accountability and consequences dataset that's just a guiding principle that we're using as we try to figure out where to go next in dealing with the different just rose berlin i spend today in manhattan before we came here and if any of you are geeky enough to enjoy visiting you big the coolest places throughout the world the o'reilly published something called the geek atlas that was so i don't know about a hundred places throughout the world that have really geeky cool things have this is well lock museum the john as possible lock museum in manhattan it's impossible to find well it's hard to find and when you get there they said always not open to the public so you kind of have to hack your way and social hiking and so we got in and we got to see locks that have been built since the beginning of time since they were building blocks out of wood it's an old musty museum and it was a it was delightful back when they were making happens for security they were making these to protect bank vaults the patent system actually worked and it worked well for building bank for security and to hear that any kind of patent law is working well that was the over so my husband i took a little bit of time to talk about how patents how the patents worked with walks over time and the way it worked is that everybody every manufacturer every builder made an incremental improvement was able to patent that improvement but they didn't whole blood money to the previous improvements so for example if apple is is patenting the movement of swiping your finger from the left to the right there's no chance like that that's not how the block industry worked the lock industry and said that they weren't allowed to patent you have a keen you have a locking you put one into the other they were allowed to patent things such as this is the time lock with a specific type of time device dial and this allowed for refinement of the hardware that was healthy for example the time locked didn't work it was actually to secure the bank managers were scared that they wouldn't be able to get into their vaults when they wanted to but neither could the bad guys but still it didn't do well so we don't use it someone has man i sat down at at it in this little teeny little museum in manhattan and talked about what does the how could this possibly there's some there were some good things happening in this field historically how criminals principles guide us and what we do we realise okay just on a very simplistic level where the hardware where the where the box with a lock softwares the key you guys have the code that allows these machines to run in the first place but at the key the box isn't any good that the box the key can only scratch your back keep software hardware separate but together one of the things that the software industry is done with their patent says that they've trying to meld actually unlock so that they're one and the same unit and they become a break they become unusable we can no longer take them open and explore them and learn from them the third principle we've learned my backgrounds in education and one of the things i've been fascinated by is that there's no correlation or even causation there's no correlation causation between money and learning people have this insane idea and i call it insane because we keep making the same mistake again and again that the more money you throw it schools the better cancel learn and it doesn't work that way learning has to come from the inside the money does not correlate for "'cause" learning so how do we it so that's just i i'm not gonna do additions education but just that there is no correlation money doesn't solve it and as soon as the focus shifts to the money and all the learning you lack integrity it goes from learning is the goal to money and learning you lose focus and your high risk of working against yourself so those are our three guiding principles accountability in consequence keep software hardware separable working together never let money make the big decisions so in our early days when we first up and shop we had just rose approaching us saying hey you can you should are destroying your machines and give us a cut for each machine you should for the just row give us ten bucks or whatever for each machine you ship with our wonderful destroy and it makes complete sense from a business standpoint but for some reason we felt this is wrong and we couldn't pinpoint and it wasn't in cell block a museum and a few other things that we realise wait a minute this soon as you enter into a contractual agreement with the stroll you lose some of that integrity you have deadlines you put an extra layer between accountability in consequence you're no longer separate and the money is making the decision and so we wanted to work with a good know community a more directly but we couldn't figure out how i am so grateful they can has taken has a i'm grateful that you've done what you've done and build such a solid base because back to the first slide of being well positioned i would love nothing more then if you guys did your industry or if we were to support industry the reason why the numbers so well position is that you have all of the puzzle well nearly all of the puzzle pieces but they haven't yet then put together into one distraught we have people and i showed you some of the people who love the cold the ease of the you why older people who don't have time to mess with anything that isn't beautiful and simple in its most basic form so that's my that's what i would love to see happen but nobody and again on community has ever come to us and said hey can you give us can you give us a cat or can we do a deal and that's not how they're gonna foundation or any other part of it works from what i understand and i appreciate that i have what you and i thank you for that because that would be the wrong direction to go so i'm not exactly sure how it's going to work the one thing that my husband and i came up with that i'm sure will talk to people about but i tend to be kind of as open as possible about these things is that it's a support the gonna foundation are going on developers or whatever maybe hire if you maybe go ahead and give back to the community based on the number system sold but do it on a voluntary basis just do it is donations that allows separation that allows it one of the reasons why the schools don't the schools don't work is that sometimes the more money we throw kids we don't give them the option of failing we lived in your dell here in austin texas where the kids were not allowed to fail they had a hundred percent passing on nearly all of their stay standardised tests if you're not from the us that probably doesn't make a lot of sense it was basically forced for success and there are these for kids on drugs just wishing they would at least have the choice to either succeed or fail and i believe that's very important if the just row wants to sign with microsoft and have a now we still support it would to and fedora and all of the others were still shipping machines actually going to start number one D fall selection when you're selecting it's a stronger site but unfortunately that's because is the best option currently available for the people that need to use these machines i would love to have a different option a more pure option we also support risk all which is a lot more much more pure and so on the on our you know where partying last night so i like that's all the heavy parts over so every presentation i like to do something fun at the end i like to do a quiz and give away stuff "'cause" it's fun or not so i brought some keyboards another thing i don't know if you all noticed but on your keyboard if you look down hopefully some of you guys have stickers over your start key is pretty much all of these machines except for if you think you are not reason machines every not back in the late eighties nineties microsoft another brilliant marketing mail okay so this do we have the stickers we the mikes have to brilliant marketing move there's a key on every keyboard manufactured in china and we much only channel that is called the start key or the home key but their logo on it because you start with windows is your home they have they their marketing departments brilliant and i say that in a very negative derogatory way that's sarcasm but you can't really see the sarcasm sorry so what we figured it was time for tax oregon you have their rightful choice on the keyboard so we had a batch of keyboards manufactured just for us it's not a sticker but if you don't have if you do have we could probably going down later we normally have this the stickers that we give away with talks on and we need to have word hopefully and the process of getting some with the guinea one also one if even a foot and that's a let me ask some questions so do any you know with the first programmers were okay give me one main reason and if you know i saw you what okay actually i need to ask a more specific question sorry and make any at it up there so nickname one of the media programmers no now she was she work for the group that was the what was founded by one of the union developers but she look at look on weekly you can in finding at gonna ricky page but anyway go ahead anybody else this is awesome okay so what happen one also that's actually horrible that's sarcasm again so what happened was when the news articles came out about the any i ages ago they thought that's these women in the picture were be otherwise they thought they were showcasing this beautiful hardware they didn't understand they were actually the one plug in that is the and following the specification code but the engineers and written for them anybody feel free to look it up in any of you name any of the originally any i coders i guess and save true okay now i have to the fast researcher sure anybody if you just we key any occupied whatever so okay so striking that it and it on their cell phones so these are for women that are a mini they didn't go out there and get the they were amazing women we heard one of them is name i will say speak and she was brilliant she's now in her eighties i think what just like i remembered i roll doubles her name i know i'm forced is not one and she was not one of these for what is one like this is not other that are when we do a that's program why it's not there okay so maybe there is i'm just using any and we keep age and just this is the how dishes with this question before i pass question all over the world and so what i usually say is a this picture of these for women one you mean one name any names yes you have G also okay so gym or i think i now there's a story about gym or take if you ever go to silicon valley schedule your visit during that time with the computer history museum has one of their events where they have a speaker come and they will have people like timber take who's still alive how man and give a talk or rubber half one of the guys invented ethernet cable and they are whole areas because from their perspective they've seen things happen that i can only dream up one of gene vortex original stories is that when that the there are rich the first call that they ever programmed was actually i have the speaker a question what was the original what was the first bit of code now you can guess on this one because i don't think it's an indian article but i think about it this is in us what we program yes right here yes thank you and i can ask you the other three names but they are actually is too little so i know no okay macaulay and betty over whole burden excuse me but i've only heard you marked speak she said and as a as a coder you would understand is she said that they had back in the these years they didn't do all lighters or multiple lighters like i'm sure some of you know my husband was in the game industry for years and my goodness they worked very late like seven P M nine P M but they were so nervous "'cause" the next day they were presenting it to the government officials who funded their research and she said they programmed and everything calculated correctly except one at all but when the missile hit the ground going i i thought that was cute why they built what the missiles to keep on going back then that wasn't really the goal i how big do you have to be before you think you are in a position where you can demand that you are given a free violence by the manufacturers like an open source a first before influenced by it i don't know i well it's in the hundreds of thousands so you know schools able to but together corbett for the problem book and that's about it there's so many steps between the chip manufacturers and the motherboard manufacturers and the case builders that getting all the way through the chain is a really difficult ask you look at like motorola that's been bought by google the new motto X phone is not able to have the latest and right on it because it takes it another part of google now just kidding status and definitions for the low level hardware takes a lot of time no where you know it's very possible i know this is gonna be a new field and just had a talk with richard using amazing version about it but have you looked into sort of opening up your hardware i know it's like there's lot of parts of the modern computer but it would like say leasing design specifications for your cases or things like that go back and the manufacturers down give them to us it and it does not follow copyright and that got really i email from okay so we didn't we want to have like we have another one that were going to be launching really see a hopefully days weeks some like that but we have guidelines and but the when we order from them quite often they wanna ship they're so they want to include windows they want to get a test is a bonus because that's cool and that extra so or with a nine and please do not include windows we don't wanna we know we're not paying extra for it and we haven't seen often a just and durable at that please take windows or you can have windows it's a free software so it's just different that's a different world that now that they don't answer that we do with that okay sorry so are you accepting put coins we support of a hundred percent we can tell you horror stories about works in the merchant processing system but that's all other top i want you guys so to use you have been working on the lower levels so it's you know do you do you use idea but to will mostly bit with your remote you directors do use realistic in most of them are still to these before you leave is rickles to people but to what can we do to so you sliver i totally don't understand that we can say that clever it's very well i totally thought in the startup and i have no idea and idea but the picture in the slide presentation of the guy i think that's kind of how i pictured what he went through i don't know that i don't know but it was a very difficult situation it is a very difficult it what you know the whole look right see that's another reason why we have to keep the lock in the key separate if there and that's other is what we don't read the news is we have to stay healthy we have to stay viable and so if a distraught wants to fail let them fail we cry for that we cry for them for a day and then we get back to building will heart that god only so of got long a use for you want three use is not that's two homes not gonna be building induced room that's okay you can you can be building miller's i good thank you what can we do to opening that's resonating we can we do to hope you what your again so the also more specific i'm sure it we support you guys are so what we need to do like with stress well i'll give me that as an example they can just and they said you know i know you guys are aiming for free an open there are so many proprietary blobs and the stuff your shipping that's like we now we know we're doing our best were doing what we can but we have all the options either build with what's out there were not build it all and so that's the only choice and so what they did is they worked on the got good enough we shipped it out to perform really well on the field and what i'm that the thing that both my husband are trying to communicate today is and i don't think i have is the value of the code base you already have in place the puzzle pieces are there you guys have any idea how amazing it is to ship a computer to somebody who has never use linux doesn't know the difference between windows and a map we had so back it was when we first started in two thousand seven i was like you know okay we're shipping to developers and i love these guys and women and guys when whatever and i this is fantastic but when we gonna ship to people who don't really who are technically inclined so i said someday i'm gonna here of a tech support call it indicates that worshipping to middle america are worshipping to people you don't know what they're doing and one day i was sitting to two desks away from the tech support person and i heard and say well have you tried turning it on so you know that by i and two thousand nine guide well i wanted to say that when you do you do your own or else and we is a hardware manufacturer want to include the you know we'd like to support secure but we don't want microsoft to you some our systems so when you do your own secure signing without microsoft he's and will support your work he's been or you your for it's not that big a deal it really isn't it takes effort it takes a bit attraction we support you guys are be for years i've been wanting to have a different evolved bistro so and are there any other questions i think everybody's done are like my goddess and this how much more a lot of other places the pieces so just to clarify you're opposed to secure restricted we would even with things like matthew good shimmer the linux boot loader based on ideological differences with microsoft holding the keys and only guess so yes we are we are opposed to a proprietary corporation whose only goal is building is isn't building better profit margins holding the key a gateway is everything it everything do plan for authenticating drivers which you know all of the hardware vendors are using microsoft ski to sign if you're not gonna of microsoft a quick not sure all right now as well as we're building with the distress you have signed or right no much remember that we can have i think you're very you we have by is good that is the part that makes all video cards would like video cards and all the driver modules you i don't know i have and i don't what you're on the question and that's a room for the volume level would like to see those drivers sign with the but don't see that's not the whole gentleman softly but you can sell open source drivers open source drivers sorry my laptop doesn't have any proprietary drivers there's a lot of flexibility liam level at the driver level this is the type of thing we might need to open up and environment where we can chat about it "'cause" i can tell right now there's three people or at least two people who are gonna do major research as soon as they get internet connection go ahead of their of their and where you what you want and ship hardware with open firmware opened drivers or anything like that now the way weren't growing is small lights clean and local shops there usually were applicable there actually kind of set up like a franchise business model "'cause" the shops themselves are about some distribution and supply chain and there's a good reason why there aren't any other hardware manufacturers who are competing but that's it's hard a there's no profit margin there are a lot of people you don't want to do and if money is in your motive then you can do it but if it is then so what we're doing is i would love to have a hundred of "'em" worldwide right now in all the major cities if we had investors we would i've had investors propose doing to run the million it's not they're the barriers are surmount able and if i found an investor who was ethical i would i can tell you horror stories right question so what board thousands it depends our new zealand shop is at it depends on orders to sometimes we have a large amount borders sometimes it's down like right before anything to release probably should use remotes try it example where the millions i'm not shed and aggressor sorry so anybody or not to advertising about a lot of people here actually here and maybe a little bit of a harsh question so what what's the fundamental difference between you buying laptops from chinese manufacturers want to send you windows with them and then installing linux on them and me by laptop from a chinese manufacturers want to be when you can literally that tomorrow it's one way to do it through the know was web store all the time right i mean what's difference between these two things a difference is that the differences about that dilated after you can do yourself i talked a lot if you can do yourself and you can spend a lot of time and a lot of money figuring out it's becoming more difficult i don't know if i just sit intelligent machines and to get hard right or late eighties as you can just go to best buy or antispeaker or stars of questioning well it just you know i go to learn over dot com of iowa which means that it but when it's on a okay so how it so we stick to different from what you're doing from a point of you know write a different here is yes that's a very good question so thanks for asking a if you are a developer type and you can get over any potential problems fantastic as far as i know though what does learn it doesn't know about ship it with windows installed or okay can you order it with your favourite bistro okay can anybody like where "'cause" i'd love to know i have to look into that "'cause" as far as i would be thrilled if they were not wanna support that and promote it if they were but as far as i know nobody's doing and the reason why is because you get pressure from microsoft okay good okay now the reason the reason the main reason at the main part of all sorry go ahead of it the people than here okay so into the microphone but also the point you will you will actually should i want to or see running free builds and usually don't pay extra for it now the reason i love this question because it is very true and very accurate yes if you were developer you can you can find ways around it you always find ways around it we will always find ways around it unfortunately it's on a one person level in a world that has billions and billions of people so what happens and i didn't have it in this presentation but i have it in others is that i assume they your building that your coding it not just for tomorrow or next year or the year after i as you know that in your quieter moments when you're thinking about your life in general you want some of your code to be a legacy for who you are and what you contributed you want your kids or grandkids to actually know what can is in general public speech rather than reading about in history but we're building legacy here and well developers configured out yes that's fantastic we always will be able to figure it out we need to make the hardware accessible to the public at large and i have never met a regular release in america i've never met a regular person he's probably well they by doubles and apple they they wanna they wanna simple easy entry point they don't wanna options so we're trying to reach the public at large so i hear your point there's a question okay sorry not really but legacy okay you had a not so thinly veiled criticism of capitalism and be american corporation a i said that i got it what are your ideas are like just overall general theory about how you compete and are successful against these entities without playing into the game so much in a with our old really where money and numbers matter so much as of right now is structures so that we don't have to we don't like that but in you do compete when someone's looked by computer but that on their side if that the competition does enter are doors we can i think it's really easy to look is just as a fixing compared to them but we now we can it's a distraction i don't know if i mean to capitalism i don't know i'm working as hard as anybody else but i don't i just all i know is that the foundation i want to be able to open up my machine i wanna be able the white lot what i want i don't wanna i that's just i'm just talking about from a very personal level and how we how we figure out how to shape a dist row that doesn't have microsoft is the gatekeeper i mean we can that still come out of philosophical level although the keys to solve a girl there okay that S okay before you go please grab a screwdriver we have plenty and we have a bunch of all stickers are not stickers we have ribbon to sorry and so i am i can has i'm too tired at a tax we hope to have the good new et cetera later or what you just much thank you